Carine Mechedjian

Bio

Carine is the firm’s Marketing Manager. With over 10 years of global experience in a predominantly Direct-To-Consumer Marketing role, she brings a unique perspective to the firm’s brand and marketing strategy.

Carine is responsible for building Robins Appleby’s brand and managing all marketing activities – internally and externally. She handles all our events, advertising, public relations, and digital and social presence while driving change that is meaningful to our clients, lawyers, and staff. Carine manages the Marketing budget and strategy to ensure the entire firm’s business growth and development are aligned. Carine’s bubbly personality makes it easy to work with senior stakeholders within the firm, as well as external vendors.

Carine has a knack for identifying gaps and putting in processes to streamline efficiencies. She has a growth mindset and is constantly improving and elevating the firms’ and lawyers’ presence in the market.

Prior to joining Robins Appleby, Carine held various marketing positions in the consumer electronics, travel, and education sectors. She spent six years working in Dubai and traveling all over the world before returning to Toronto.